SRON Partners with Henan TV for the “10,000 Catties of Watermelons: Supporting Farmers with Love” Charity Campaign
On July 9, amid the sustained high temperatures of 37°C in Zhengzhou, SRON joined hands with Henan TV to launch the “10,000 Catties of Watermelons · Supporting Farmers with Love” public welfare campaign. The company purchased more than 10,000 catties (5,000 kilograms) of locally grown watermelons from Henan and distributed them to frontline workers and community residents in Erqi District and Guancheng District who remained dedicated to their posts during the heatwave, providing tangible support to farmers, easing their difficulties, and bringing care and warmth to the community.
.jpg)
.jpg)
At present, Henan’s watermelons are entering their peak harvest and sales season. However, some farmers are facing difficulties such as unsold produce and reduced income due to limited sales channels. As a local enterprise deeply rooted in Central Plains of China with a global presence, SRON actively fulfills its social responsibility and responds to the call for agricultural support. The company purchased large quantities of unsold locally grown watermelons, helping farmers expand sales channels, reduce operational losses, and effectively address challenges in the connection between agricultural production and market demand. Meanwhile, SRON delivered these sweet watermelons filled with care and warmth to frontline communities, bringing refreshing relief and heartfelt support to urban workers who remained dedicated to their posts under the scorching summer heat. The event was carried out in an orderly manner, with each package of heat-relief supplies conveying the company’s commitment and care. The initiative received widespread recognition and positive feedback from the recipients.
.jpg)
Assistant Chairman of SRON, Yang Chao, stated that taking root in Central Plains of China and giving back to the hometown have always been the original aspirations upheld by SRON and Chairman Wen Peng. While focusing on its core business of bulk material storage and handling engineering, advancing technological innovation and industrial upgrading, the company has consistently embraced the development philosophy of “taking from society and giving back to society” and actively engaged in various public welfare initiatives on a regular basis. Over the years, SRON has actively participated in a wide range of charitable activities, including flood prevention and disaster relief, pandemic assistance, poverty alleviation and educational support, as well as agricultural assistance and community welfare programs. Through continuous efforts in public welfare, the company has demonstrated the responsibility and commitment of a private enterprise.
.jpg)
This charity activity not only provided targeted support to farmers in overcoming difficulties and increasing their income, while contributing to rural livelihood development, but also fully demonstrated the social responsibility and warm-hearted values of a local enterprise. Looking ahead, SRON will continue to build on its industrial foundation, deepen its commitment to public welfare initiatives, and contribute back to society through more practical actions, supporting high-quality local development.
At present, Henan’s watermelons are entering their peak harvest and sales season. However, some farmers are facing difficulties such as unsold produce and reduced income due to limited sales channels. As a local enterprise deeply rooted in Central Plains of China with a global presence, SRON actively fulfills its social responsibility and responds to the call for agricultural support. The company purchased large quantities of unsold locally grown watermelons, helping farmers expand sales channels, reduce operational losses, and effectively address challenges in the connection between agricultural production and market demand. Meanwhile, SRON delivered these sweet watermelons filled with care and warmth to frontline communities, bringing refreshing relief and heartfelt support to urban workers who remained dedicated to their posts under the scorching summer heat. The event was carried out in an orderly manner, with each package of heat-relief supplies conveying the company’s commitment and care. The initiative received widespread recognition and positive feedback from the recipients.
This charity activity not only provided targeted support to farmers in overcoming difficulties and increasing their income, while contributing to rural livelihood development, but also fully demonstrated the social responsibility and warm-hearted values of a local enterprise. Looking ahead, SRON will continue to build on its industrial foundation, deepen its commitment to public welfare initiatives, and contribute back to society through more practical actions, supporting high-quality local development.
